Ray's Summer 2006 Update
Written by Ray Faltensky and
sent via email to
all distributors on June 16, 2006
June 16, 2006
Dear Friends,
I'm sitting on my balcony overlooking the Pacific Ocean at the Ritz-Carlton in Maui. The view is spectacular! Blue ocean, mountains in the background, a breeze gently blowing. The sun is just beginning to rise and a few birds are gently floating over the water. It's Friday morning of our Ambassador Retreat III on this incredible island. Without question, this has been one of the most spectacular weeks of my life, spent with over 500 of our very top Leaders from all around the world!
I have several observations regarding our Field Leadership. First, it is clearer to me than ever before that our Leaders are some of the warmest, kindest, and most loving people I have ever had the pleasure of being associated with. Second, these wonderful Leaders are among the top business builders and mission-driven entrepreneurs in the world. And third, we are blessed beyond belief to have attracted such amazing people to our FreeLife Family.
Our week in Maui is simply too difficult to fully describe unless you were there. The excitement was contagious. The Himalayan Goji Juice stories we heard were life-changing. The more I travel and hear firsthand the results Customers all over the world are having with Himalayan Goji Juice, the more convinced I am that this product represents the most promising health discovery ever witnessed in the nutritional/functional beverage category.
There is no question that in the next 10-12 years, Himalayan Goji Juice will become a $10 billion, worldwide brand name and that FreeLife International will be the most successful Direct Selling company in history. There is no question that Himalayan Goji Juice will help more people around the world improve their health than any other product of its kind. There is no question that our financial opportunity will impact more people in a positive manner than any company on record. There is no question that our charitable-giving program GojiKids will help millions of children around the world to lead happier, healthier, more promising lives.
Most importantly, you are here in this moment of destiny. You are involved—right now—in this ground-floor, international sensation. You have the unique opportunity to participate in this spectacular growth and live the life most people only dream of!
Some may ask how I can be so confident about our future. Let me share with you some of my innermost feelings about this Company and the key factors bringing me to these conclusions.
Our Purpose Is Our Passion!
For Kevin and me, FreeLife is not a business... it's a way of life. It's our calling to share with the world this incredible gift handed down from the world's oldest known healers — the Himalayan Healers. Ever since the early 1980s when my mom was miraculously healed of a crippling case of osteoporosis through the use of nutritional supplements, I knew what I was destined to do with my life. I knew why my mom suffered through this illness and then recovered after traditional medicine said she never would. My calling in life was to share the good news of nutrition with as many people as I possibly could so they, too, could benefit like my mother did. My calling was to help people heal themselves naturally, as God intended.
Years of preparation, trials, and tribulations went into helping shape this calling. My mom was healed in 1981 when I was still a teenager. However, it was not until October 2003, more than 20 years, four children of my own, and a few gray hairs later, that all the pieces of the puzzle finally fit together. Yes, it took longer than I expected or ever imagined it would, but that has made the success we are having together all the more rewarding.
You can see our passion in everything we do—from how we reward our Leaders, to the long hours we put in at the Home Office, to the thousands of miles we travel around the globe visiting you. You can read it in our words, see it in our eyes, hear it in our voices, experience it through our actions, and sense it in our hearts. We are on a great mission and we will not rest until the entire world knows how Himalayan Goji Juice can change their lives for the better!
The Life-Changing Berry
In the 32 months since this product was first launched, we have literally received thousands of reports from Customers all over the world telling us about how Himalayan Goji Juice has improved their health in every way imaginable. It is now clear that the Himalayan Healers who first discovered the benefits of the goji berry thousands of years ago, and the Chinese Herbalists who considered the goji berry to be their most important food for the human body, were both inspired and insightful! It does have a uniquely positive impact on virtually every aspect of human health, unlike any other product we have ever seen.
Rock-solid scientific evidence discovered at major universities around the globe continues to back up the historical usage of the goji berry with 71 different studies now published proving its benefits. One of the most exciting things about the ongoing research is that more and more studies on the goji berry are being published each year, including 11 published in 2004, 9 published in 2005 and 4 more already published in 2006! These studies cover many aspects of health including the brain, vision, immune system enhancement, and many others. You can view abstracts of these studies by going to www.pubmed.org, the United States Government sponsored Website, and typing in the Latin name for the goji berry, Lycium barbarum.
Health Practitioners Praise Goji!
Many companies, both within and outside of Direct Selling, use "paid" endorsers — like celebrities, athletes, or even medical advisory boards — to give credibility to their product. I guess that can be a quick and easy strategy if you need it. But wouldn't it be more impressive if you did not have to "pay" such well—respected and credible people to use and recommend your product? And wouldn't it be even more impressive if those people were well educated in the field of wellness?
That's exactly the situation with Himalayan Goji Juice. In fact, we have dozens and dozens of prominent health practitioners from all around the world who have become Marketing Executives, use Himalayan Goji Juice, and recommend it to others on a regular basis because they believe in the product so strongly. Let me share a few quotes from just a handful of these medical professionals:
"The potential for Himalayan Goji Juice to modify health problems is unparalleled in my 40 years of medicine."
- Dr. F.E. Nicley, M.D., University of Tennessee College of Medicine
"The results that I have seen with hundreds of people are truly astonishing... I consider Himalayan Goji Juice the cornerstone of my approach to health and vitality. Virtually every one of your important physiologic systems can benefit from goji."
- Dr. Ron Friedman, M.D., residency done at Harvard Medical School
"I would recommend Himalayan Goji Juice to practically anyone. The results I have seen are nothing short of astonishing."
- Dr. Marc Westaway, M.D., University of Queensland Medical School
"In the 25 years I've worked in the wellness industry, I've never seen nor experienced greater benefit than I have with Himalayan Goji Juice. I don't think it's unreasonable to call goji, literally, the Fountain of Youth."
- Dr. Sandra Lee Boice, M.S., Ph.D. in Clinical Nutrition
"Although my personal benefits from drinking Himalayan Goji Juice have been quite impressive, the results that others with whom I have shared it with have often been absolutely astounding. The goji berry is nature's perfect food because it has such a high density of nutrients."
- Dr. Matt Silver, M.D., Family Practice physician with more than 18 years clinical practice
"Himalayan Goji Juice helps people feel happier, allows them to sleep better and improves their immunity better than anything I have ever seen in my medical career."
- Dr. Carlos Orozco, B.S., M.S., Ph.D., Doctorate in Reproductive Biochemistry and Immunology
Now consider this testimonial from the world's best-selling author in the field of nutrition:
"As a pharmacist and nutritionist dedicated to helping others optimize their health and well-being, it is a dream come true to bring the miraculous goji to the world. I believe that Himalayan Goji Juice will have more powerful benefits on health, well-being, and anti-aging than any other product I have seen in the last 40 years."
- Dr. Earl Mindell, R.Ph., M.H., Ph.D.
I could go on and on with more quotes from health practitioners, but I think you get the picture. Not only are people from all walks of life recommending Himalayan Goji Juice, but some of the smartest medical minds in the world are also joining in!
The goji berry has also received its share of excellent news in the media with a wonderful article appearing in one of the largest and most respected newspapers in the world, the Los Angeles Times. And the highly esteemed, Memorial-Sloan Kettering Cancer Center in New York has information about the goji berry on its Website at: http://www.mskcc.org/mskcc/html/11571.cfm?RecordID=712.
Additionally, a new monthly publication is hitting Barnes & Noble and Borders bookstores in the United States in mid-July called Breakthroughs in Health. Based on the science they reviewed on goji, this publication decided to make this "tiny red berry" the front page story of their first issue! That's exciting news and a testament to the great science and impact goji is having worldwide!
Through the years, we have seen a number of different juice products on the market. The success of these companies has ranged from going out of business within the first few years (the majority) to more than $500 million in annual sales. Some of these products have some interesting folklore, but no real science. Some have decent science but no historical usage. Additionally, some of them are simply unpalatable and taste awful. The goji berry not only has incredible historical usage and significant science proving it works, but, and this is a big but, Himalayan Goji Juice also tastes absolutely delicious! I have not met a person or child yet who doesn't find it to be enjoyable at the very least. In fact, 99.9 percent of people who try our product state that it tastes incredibly delicious!
I have never, ever seen a product combine all four of these crucial elements: great results, great history, great science, and great taste. It has never happened before in the wellness industry, and it will probably never happen again. That's the reason we believe Himalayan Goji Juice will become a $10 billion brand in the next 10-12 years.
An Abundance Mentality
Another reason for my great confidence in our future is our abundance mentality. This extends from Kevin and me throughout our entire organization. It permeates what we do every day and affects every single decision we make. We want to share our success with our FreeLife Family as broadly as possible. That sharing comes in many different forms, from our Compensation Plan to our reward trips to our charitable-giving program GojiKids.
I believe that my background plays a significant role in our desire to share and be of service to others. Simply put, I didn't come from a lot of money. My mom and dad are immigrants from Europe. My dad was born in Romania and my mom in Czechoslovakia. They came to the United States on an old Army boat, The General Langfit, in 1955. Because of stormy seas, the boat took three weeks to cross the Atlantic before sailing in past the Statue of Liberty and Ellis Island into the New York City Harbor. My parents arrived with two young children and no money. They came here to live the American Dream.
To be honest, we struggled quite a bit financially growing up. We never seemed to have enough money at the end of month. And it wasn't because my parents were lazy. In fact, it was quite the opposite. My dad held two part-time jobs in addition to his full-time job just to make ends meet. And my mom, in addition to raising four children, worked at the local German bakery in town and at the five-and-dime store called Ben Franklin.
We had a very loving household, but no matter how hard my parents worked, we always worried about money and never felt completely financially secure. And that really bothered me. Was this really the American Dream? Work really hard and worry about money all the time? It didn't make any sense to me.
And then I found the answer when I began to study the Direct Selling industry at Yale Law School. I realized that this form of word-of-mouth marketing was the most powerful form of marketing ever discovered. Additionally, done correctly, a Direct Selling company could provide an incredible source of financial security for anyone willing to put in the effort.
And so, Kevin and I created FreeLife International to help people improve their health and provide others with the opportunity to realize their financial dreams. In doing so, we decided to put together the most lucrative compensation plan ever seen in Direct Selling. We believe we have done exactly that! Talk to anyone who truly understands compensation plans in Direct Selling and they will tell you that what we have done almost does not make sense, because the payout is simply too generous. What they don't understand is that our hearts are as big as our Compensation Plan payouts and we want to share our success with all of you! We truly believe that in the final analysis, if we treat you the way we would like to be treated, we will all succeed together.
Income Statistics
Unlike many other companies that are afraid to show their true colors, we are not afraid to show the reality of our income potential, and thus I am proud to announce that our 2005 Annual Income Statistics are now posted on our Website and ready for your review. I encourage you to take a close look at how detailed these statistics are and how lucrative our opportunity truly is. We believe in full disclosure and encourage you to share these statistics with any prospect who is considering becoming a FreeLife Marketing Executive. 2005 Income Stats (PDF)
Our abundance mentality is also evident in the many aspects of what we do on a daily basis, such as the special gifts and phone calls we provide to high achievers, the first-class trips we award to 600 Leaders every six months to luxurious resorts in places like the Bahamas, Maui, and Cancun, and the significant money we spend to have life-changing speakers at our annual Conventions. (Note: You won't want to miss Nando Parrado at this October's Convention. He'll share how he survived 72 days in the bone-chilling cold of the Andes Mountains after a horrific plane crash. His is a story of achievement and endurance that is worth the entire price of admission alone.)
We also strive to develop fresh ideas to reward and honor your achievements. For example, we're excited to announce that this January we are going to bring all our Royal Ambassadors to the number-one-rated resort and spa in North America—the Montage in Laguna, California. I've personally gone on a site visit to Montage to make sure it's worthy of our Royalty and I can tell you, without any hesitation, that it is. I have never in my life seen a resort like Montage. When I was there, I learned that many of Hollywood's most popular celebrities make this their vacation destination. In fact, I ran into and spoke with none other than basketball Hall of Famer Ervin "Magic" Johnson and his wife Cookie who go there all the time. I can promise you this will be a once-in-a-lifetime event from January 8-11, 2007 for all qualified Royal Ambassadors.
Yet another area where I believe our abundance mentality shows is our charitable-giving program GojiKids. Since the only known side-effect of drinking too much Himalayan Goji Juice is that it might make you smile too much, we decided to put a smile on children's faces all over the world by donating a percentage of our sales to reputable children's organizations in every corner of the globe.
What once began as a monthly donation has turned into so much more as our success has afforded us the ability to give generously to those in need. In June alone, we made several donations, including a contribution to the Children's Hospital of San Diego that helped them raise over $1 million in a single night! In Australia, we made a donation to The Abused Child Trust and in New Zealand, we gave a check to Variety — The Children's Charity. Finally in Maui, we made yet another donation to the Maui Youth & Family Services.
I cannot emphasize enough the impact we are making on children's lives around the world with GojiKids and I want to thank all of you for making this possible. Our children are our future and we need to support them in every way possible. As we grow, your impact and influence will become greater and greater as we help to ensure the wellness of future generations.
The Last Company You Will Ever Have To Build!
My heart goes out to the tens of thousands of Leaders in Direct Selling, who, through no fault of their own, have been let down by companies they believed in. Some Leaders were blindsided when, after years of building their business, their company significantly changed the compensation plan and essentially robbed them of the concept of residual income. Others innocently joined young companies who touted "latest, greatest, biggest, best," only to see those companies go out of business and take with them the dreams of those Leaders. Their real message was "quick, easy, instant, and free," and that never builds enduring businesses.
The sad fact is that more than 95 percent of Direct Selling companies are out of business within five years. Often, that has to do with greed, poor planning, lack of integrity, broken promises, and lack of perseverance, among other reasons.
FreeLife is over the 5-year hump and, in fact, has 11 years of successful business history! We are totally committed to your success and to the long-term vision of being built to last. Kevin and I promise you that this will be the last company you will ever have to build a business with! We don't have a plan B!
Unlike most founders of companies in Direct Selling, Kevin and I started as distributors in this industry. We believe this gives us a unique edge to fully understand the wants and needs of our Leaders. We've been there like you, down in the trenches, doing in-home presentations, 3-way phone calls, and training sessions together. We understand how difficult and demanding your work really is. We know it's not easy. So everything we do is designed with you in mind to make your job easier and to help you be more effective at attracting more Customers and more Leaders to our mission.
We are fiscally conservative, 100 percent debt-free, and we have never been late mailing a check by the 15th of the month. And we make it a priority to support you by getting out on the road to visit you as often as possible. In the first five months of the year, between me, Kevin, Dr. Mindell, and Mike Zundel, we have visited you in more than 60 cities around the world!
We also strongly believe in constant and never-ending improvement. We are continuously developing and launching new sales aids like the Destiny and Imagine DVDs, making our trips more exciting (we had our own fireworks show last night in Maui!), improving our communication and branding (check out our brand new Himalayan Goji Juice song! You will love it! Livin' The FreeLife, polishing our Website, and adding more to our already outrageously generous Compensation Plan. In fact, just last August, we added very significant new bonuses at the Royal Ambassador title. FreeLife is a growing and dynamic movement. And in order to continue to prosper and grow, we have to continually focus on improving this Company.
I want you to know that Kevin and I are absolutely committed to the long-term future. We are both 41 years old and we intend to run this Company until the Good Lord tells us to take a break. I think we've each got at least 50 more years in us, especially with Himalayan Goji Juice on our side!
Several years ago, Kevin and I were each offered tens of millions of dollars to sell FreeLife. Although a number of people encouraged us to take the money and run, we never seriously considered it. That kind of money would have been nice, but our mission means so much more to us than that. We're here to help people around the world achieve financial success and optimal health, and we will not stop until we achieve our life's mission. Bottom line... you're stuck with us for a long, long time!
Leaving Others in the Dust!
It's no secret that we are leaving other Direct Selling companies in the dust right now. We are the talk of the entire wellness industry. Leaders from many other companies are joining us in record numbers because of what we have to offer. That's made some companies unhappy. People are getting better results with Himalayan Goji Juice than they have with any other product they have ever used. That's made some companies unhappy, too. Businesses of every sort are watching our every move, imitating us and even trying to attack us. I want you to begin to get used to this. It's happening now and it will happen in the future. It always happens to the fastest movers in any field.
For a perfect example of this, take a look at the biography of Dr. Earl Mindell, the nation's leading nutritionist and author of the all-time best-selling book in the field of nutrition. Dr. Mindell started his career as a registered pharmacist with his own store, dispensing pharmaceutical drugs to people each day. It did not take him long to realize that many of the drugs he was providing to people were hurting them more than helping them. So he spent three years researching and writing his book The Vitamin Bible, which has sold over 10 million copies, is translated into 34 languages, and is available in 54 countries around the world. It is the biggest-selling book on wellness in the history of the world, bar none. It has helped more people improve their health than any book in history. In addition, Dr. Mindell appears on over 300 radio and television stations annually spreading his message.
For years, his was a lone voice advocating prevention and nutrition as a better alternative. And through the years, Dr. Mindell has repeatedly and publicly stated that his goal is to close half the hospitals in the United States and save the country $500 billion in medical expenses by teaching others how to stay healthy naturally.
But there are many special interests, such as drug companies, that have a vested interest in making sure Dr. Mindell does not succeed in his mission. By using public relations and the media, special interests have, from time to time, unfairly and viciously attacked Dr. Mindell from every conceivable angle. He's been unfairly labeled and defamed. Has this stopped Dr. Mindell in his mission? Not for a second. In fact, it has made him stronger and more resolute in his mission. My hat goes off to Dr. Mindell for not backing off from his dream in the face of potent enemies whose interests are tied to "curing" rather than prevention, who have aligned themselves with large pharmaceutical companies, and who would love to put a stop to him and his mission.
For the most part, the media has given a fair and balanced portrait of FreeLife, Himalayan Goji Juice, and the goji berry. Your Business magazine, and others I have mentioned already like the L.A. Times and the more recent Breakthroughs in Health magazine are among them. But recently, a news program in New Zealand ran a segment on the goji berry that was not only inaccurate, but filled with misrepresentations and false innuendoes. It was a pure hatchet job that we believe was driven by a competitor's fear of losing market share as a result of the positive impact that goji is having on people's lives in New Zealand. I can tell you that we are not sitting by idly as such reprehensible distortions of the truth are made. We are aggressively asserting our legal rights against this news station and all others involved in spreading these false rumors.
As we continue to grow and educate the world about the benefits of Himalayan Goji Juice, we should expect that other jealous and worried competitors, as well as unscrupulous members of the media, will attempt to portray our Company and our health-giving product in a poor light. Kevin's and my commitment to you is that we will not allow others to distort the truth. All such distortions will be dealt with swiftly and firmly.
With the success we have experienced, it was only a matter of time before other companies would try to "knock-off" or duplicate Himalayan Goji Juice. We are not worried about it in the least, as we have tested these Hima-"LYING" Goji Juice imposters. Not only did they taste terrible, they also did not come even close to conforming to the important Spectral Signature that we put on every bottle we sell as proof of the potency and quality of our product.
Let me state it very, very simply: Himalayan Goji Juice is one of a kind. It is truly unique. It is our proprietary formula. It is our trade secret. It has its very own fingerprint, our Spectral Signature, which cannot be copied. It has a perfectly balanced profile of the four important Lycium barbarum polysaccharides. It has our own unique flavoring system. I could go on and on.
We go to very extensive measures to protect the secrecy of the many steps we take to produce a finished bottle of Himalayan Goji Juice. From our selection and harvesting of the potent yet delicate berries throughout Asia, all the way to our proprietary natural flavoring system, no necessary expense is spared to produce the purest and most effective goji juice on the market. Why do we do this? Because people are getting more powerful and unique health benefits than they have ever received from any other product they have ever tried.
I want to caution you to expect more copycats in the future. Imitation is the sincerest form of flattery. And I want to tell you that you have nothing to worry about. We were the "first to market" with Himalayan Goji Juice, and it simply cannot be copied.
In general, I want you to know that as a company, we have a very loving spirit. We appreciate our competition and enjoy seeing others succeed. But the competition must play fairly. And as a company, we will not sit by idly and allow any person, company, or media to spread any misinformation about our Company or our product. Our mission is too great not to vigorously defend such attacks.
Momentum Just Beginning!
Himalayan Goji Juice has been available in the United States for only 32 months. In all our other markets in the world, it has been available for less time than that. In fact, we have not even launched in a number of markets that we believe will eventually be our biggest markets in the world. Himalayan Goji Juice is literally in its infancy. We have just scratched the surface of our potential.
If you had the opportunity to invest in Microsoft, knowing what you know today about that company, when would you have purchased your stock?
Obviously at the beginning because that's where you have the most room for your stock to grow. Purchasing the stock today might be a very safe investment, but it would be unrealistic to expect the kind of spectacular return you would have had if you invested ten years ago.
The same is true with FreeLife. Those Leaders who build their businesses now with the most urgency over the next two to six years will have the greatest opportunity to reap enormous financial rewards, just like buying Microsoft stock in the first few years that the company went public. Given our current growth curve, I anticipate reaching $1 billion in sales in the next several years and $10 billion in the next decade or so. Let me go on record right here as saying that those Leaders who work with us now and help us reach this goal will have the unique opportunity to be richly rewarded for their efforts.
The year 2005 was our biggest year ever, but 2006 is growing so much faster that it's almost staggering to watch! May was once again our biggest month in our Company's history by a wide, wide margin. In fact, when the month of June is complete, we will have sold more bottles of Himalayan Goji Juice in the first six months of this year than we did during the ENTIRE YEAR of 2005! No, that is not a misprint!
I want to stress once again that this sort of magnificent growth does not occur very frequently. Most companies I know of are very happy when their sales increase by 10-15 percent a year. We are almost doing that on a monthly basis! We truly are in the very beginning stages of momentum and I encourage everyone to take advantage of this unique moment in time when we can all ride this wave of success together and take Himalayan Goji Juice around the world.
This is your chance to be part of a truly great mission. There is no need to look back on this opportunity and say, "Gosh, I wish I only knew!" Because now you DO know what is happening with Himalayan Goji Juice and where we are going!
I see a time when Himalayan Goji Juice will be helping millions of people around the world enjoy optimal health!
I see a time when FreeLife will be helping more people get out of debt and enjoy financial independence than any company in history.
I see a time when GojiKids will be recognized internationally for having a monumental impact on children's lives.
I see a time when FreeLife will become the biggest and most successful Direct Selling company in the world!
This is our destiny...
This is our future...
I see it...
I feel it...
I know it.
Love,
Ray
For information about where to purchase Goji Juice or to become a Marketing Representative, please visit: Goji Juice and the Goji Juice Business Opportunity
sent via email to
all distributors on June 16, 2006
June 16, 2006
Dear Friends,
I'm sitting on my balcony overlooking the Pacific Ocean at the Ritz-Carlton in Maui. The view is spectacular! Blue ocean, mountains in the background, a breeze gently blowing. The sun is just beginning to rise and a few birds are gently floating over the water. It's Friday morning of our Ambassador Retreat III on this incredible island. Without question, this has been one of the most spectacular weeks of my life, spent with over 500 of our very top Leaders from all around the world!
I have several observations regarding our Field Leadership. First, it is clearer to me than ever before that our Leaders are some of the warmest, kindest, and most loving people I have ever had the pleasure of being associated with. Second, these wonderful Leaders are among the top business builders and mission-driven entrepreneurs in the world. And third, we are blessed beyond belief to have attracted such amazing people to our FreeLife Family.
Our week in Maui is simply too difficult to fully describe unless you were there. The excitement was contagious. The Himalayan Goji Juice stories we heard were life-changing. The more I travel and hear firsthand the results Customers all over the world are having with Himalayan Goji Juice, the more convinced I am that this product represents the most promising health discovery ever witnessed in the nutritional/functional beverage category.
There is no question that in the next 10-12 years, Himalayan Goji Juice will become a $10 billion, worldwide brand name and that FreeLife International will be the most successful Direct Selling company in history. There is no question that Himalayan Goji Juice will help more people around the world improve their health than any other product of its kind. There is no question that our financial opportunity will impact more people in a positive manner than any company on record. There is no question that our charitable-giving program GojiKids will help millions of children around the world to lead happier, healthier, more promising lives.
Most importantly, you are here in this moment of destiny. You are involved—right now—in this ground-floor, international sensation. You have the unique opportunity to participate in this spectacular growth and live the life most people only dream of!
Some may ask how I can be so confident about our future. Let me share with you some of my innermost feelings about this Company and the key factors bringing me to these conclusions.
Our Purpose Is Our Passion!
For Kevin and me, FreeLife is not a business... it's a way of life. It's our calling to share with the world this incredible gift handed down from the world's oldest known healers — the Himalayan Healers. Ever since the early 1980s when my mom was miraculously healed of a crippling case of osteoporosis through the use of nutritional supplements, I knew what I was destined to do with my life. I knew why my mom suffered through this illness and then recovered after traditional medicine said she never would. My calling in life was to share the good news of nutrition with as many people as I possibly could so they, too, could benefit like my mother did. My calling was to help people heal themselves naturally, as God intended.
Years of preparation, trials, and tribulations went into helping shape this calling. My mom was healed in 1981 when I was still a teenager. However, it was not until October 2003, more than 20 years, four children of my own, and a few gray hairs later, that all the pieces of the puzzle finally fit together. Yes, it took longer than I expected or ever imagined it would, but that has made the success we are having together all the more rewarding.
You can see our passion in everything we do—from how we reward our Leaders, to the long hours we put in at the Home Office, to the thousands of miles we travel around the globe visiting you. You can read it in our words, see it in our eyes, hear it in our voices, experience it through our actions, and sense it in our hearts. We are on a great mission and we will not rest until the entire world knows how Himalayan Goji Juice can change their lives for the better!
The Life-Changing Berry
In the 32 months since this product was first launched, we have literally received thousands of reports from Customers all over the world telling us about how Himalayan Goji Juice has improved their health in every way imaginable. It is now clear that the Himalayan Healers who first discovered the benefits of the goji berry thousands of years ago, and the Chinese Herbalists who considered the goji berry to be their most important food for the human body, were both inspired and insightful! It does have a uniquely positive impact on virtually every aspect of human health, unlike any other product we have ever seen.
Rock-solid scientific evidence discovered at major universities around the globe continues to back up the historical usage of the goji berry with 71 different studies now published proving its benefits. One of the most exciting things about the ongoing research is that more and more studies on the goji berry are being published each year, including 11 published in 2004, 9 published in 2005 and 4 more already published in 2006! These studies cover many aspects of health including the brain, vision, immune system enhancement, and many others. You can view abstracts of these studies by going to www.pubmed.org, the United States Government sponsored Website, and typing in the Latin name for the goji berry, Lycium barbarum.
Health Practitioners Praise Goji!
Many companies, both within and outside of Direct Selling, use "paid" endorsers — like celebrities, athletes, or even medical advisory boards — to give credibility to their product. I guess that can be a quick and easy strategy if you need it. But wouldn't it be more impressive if you did not have to "pay" such well—respected and credible people to use and recommend your product? And wouldn't it be even more impressive if those people were well educated in the field of wellness?
That's exactly the situation with Himalayan Goji Juice. In fact, we have dozens and dozens of prominent health practitioners from all around the world who have become Marketing Executives, use Himalayan Goji Juice, and recommend it to others on a regular basis because they believe in the product so strongly. Let me share a few quotes from just a handful of these medical professionals:
"The potential for Himalayan Goji Juice to modify health problems is unparalleled in my 40 years of medicine."
- Dr. F.E. Nicley, M.D., University of Tennessee College of Medicine
"The results that I have seen with hundreds of people are truly astonishing... I consider Himalayan Goji Juice the cornerstone of my approach to health and vitality. Virtually every one of your important physiologic systems can benefit from goji."
- Dr. Ron Friedman, M.D., residency done at Harvard Medical School
"I would recommend Himalayan Goji Juice to practically anyone. The results I have seen are nothing short of astonishing."
- Dr. Marc Westaway, M.D., University of Queensland Medical School
"In the 25 years I've worked in the wellness industry, I've never seen nor experienced greater benefit than I have with Himalayan Goji Juice. I don't think it's unreasonable to call goji, literally, the Fountain of Youth."
- Dr. Sandra Lee Boice, M.S., Ph.D. in Clinical Nutrition
"Although my personal benefits from drinking Himalayan Goji Juice have been quite impressive, the results that others with whom I have shared it with have often been absolutely astounding. The goji berry is nature's perfect food because it has such a high density of nutrients."
- Dr. Matt Silver, M.D., Family Practice physician with more than 18 years clinical practice
"Himalayan Goji Juice helps people feel happier, allows them to sleep better and improves their immunity better than anything I have ever seen in my medical career."
- Dr. Carlos Orozco, B.S., M.S., Ph.D., Doctorate in Reproductive Biochemistry and Immunology
Now consider this testimonial from the world's best-selling author in the field of nutrition:
"As a pharmacist and nutritionist dedicated to helping others optimize their health and well-being, it is a dream come true to bring the miraculous goji to the world. I believe that Himalayan Goji Juice will have more powerful benefits on health, well-being, and anti-aging than any other product I have seen in the last 40 years."
- Dr. Earl Mindell, R.Ph., M.H., Ph.D.
I could go on and on with more quotes from health practitioners, but I think you get the picture. Not only are people from all walks of life recommending Himalayan Goji Juice, but some of the smartest medical minds in the world are also joining in!
The goji berry has also received its share of excellent news in the media with a wonderful article appearing in one of the largest and most respected newspapers in the world, the Los Angeles Times. And the highly esteemed, Memorial-Sloan Kettering Cancer Center in New York has information about the goji berry on its Website at: http://www.mskcc.org/mskcc/html/11571.cfm?RecordID=712.
Additionally, a new monthly publication is hitting Barnes & Noble and Borders bookstores in the United States in mid-July called Breakthroughs in Health. Based on the science they reviewed on goji, this publication decided to make this "tiny red berry" the front page story of their first issue! That's exciting news and a testament to the great science and impact goji is having worldwide!
Through the years, we have seen a number of different juice products on the market. The success of these companies has ranged from going out of business within the first few years (the majority) to more than $500 million in annual sales. Some of these products have some interesting folklore, but no real science. Some have decent science but no historical usage. Additionally, some of them are simply unpalatable and taste awful. The goji berry not only has incredible historical usage and significant science proving it works, but, and this is a big but, Himalayan Goji Juice also tastes absolutely delicious! I have not met a person or child yet who doesn't find it to be enjoyable at the very least. In fact, 99.9 percent of people who try our product state that it tastes incredibly delicious!
I have never, ever seen a product combine all four of these crucial elements: great results, great history, great science, and great taste. It has never happened before in the wellness industry, and it will probably never happen again. That's the reason we believe Himalayan Goji Juice will become a $10 billion brand in the next 10-12 years.
An Abundance Mentality
Another reason for my great confidence in our future is our abundance mentality. This extends from Kevin and me throughout our entire organization. It permeates what we do every day and affects every single decision we make. We want to share our success with our FreeLife Family as broadly as possible. That sharing comes in many different forms, from our Compensation Plan to our reward trips to our charitable-giving program GojiKids.
I believe that my background plays a significant role in our desire to share and be of service to others. Simply put, I didn't come from a lot of money. My mom and dad are immigrants from Europe. My dad was born in Romania and my mom in Czechoslovakia. They came to the United States on an old Army boat, The General Langfit, in 1955. Because of stormy seas, the boat took three weeks to cross the Atlantic before sailing in past the Statue of Liberty and Ellis Island into the New York City Harbor. My parents arrived with two young children and no money. They came here to live the American Dream.
To be honest, we struggled quite a bit financially growing up. We never seemed to have enough money at the end of month. And it wasn't because my parents were lazy. In fact, it was quite the opposite. My dad held two part-time jobs in addition to his full-time job just to make ends meet. And my mom, in addition to raising four children, worked at the local German bakery in town and at the five-and-dime store called Ben Franklin.
We had a very loving household, but no matter how hard my parents worked, we always worried about money and never felt completely financially secure. And that really bothered me. Was this really the American Dream? Work really hard and worry about money all the time? It didn't make any sense to me.
And then I found the answer when I began to study the Direct Selling industry at Yale Law School. I realized that this form of word-of-mouth marketing was the most powerful form of marketing ever discovered. Additionally, done correctly, a Direct Selling company could provide an incredible source of financial security for anyone willing to put in the effort.
And so, Kevin and I created FreeLife International to help people improve their health and provide others with the opportunity to realize their financial dreams. In doing so, we decided to put together the most lucrative compensation plan ever seen in Direct Selling. We believe we have done exactly that! Talk to anyone who truly understands compensation plans in Direct Selling and they will tell you that what we have done almost does not make sense, because the payout is simply too generous. What they don't understand is that our hearts are as big as our Compensation Plan payouts and we want to share our success with all of you! We truly believe that in the final analysis, if we treat you the way we would like to be treated, we will all succeed together.
Income Statistics
Unlike many other companies that are afraid to show their true colors, we are not afraid to show the reality of our income potential, and thus I am proud to announce that our 2005 Annual Income Statistics are now posted on our Website and ready for your review. I encourage you to take a close look at how detailed these statistics are and how lucrative our opportunity truly is. We believe in full disclosure and encourage you to share these statistics with any prospect who is considering becoming a FreeLife Marketing Executive. 2005 Income Stats (PDF)
Our abundance mentality is also evident in the many aspects of what we do on a daily basis, such as the special gifts and phone calls we provide to high achievers, the first-class trips we award to 600 Leaders every six months to luxurious resorts in places like the Bahamas, Maui, and Cancun, and the significant money we spend to have life-changing speakers at our annual Conventions. (Note: You won't want to miss Nando Parrado at this October's Convention. He'll share how he survived 72 days in the bone-chilling cold of the Andes Mountains after a horrific plane crash. His is a story of achievement and endurance that is worth the entire price of admission alone.)
We also strive to develop fresh ideas to reward and honor your achievements. For example, we're excited to announce that this January we are going to bring all our Royal Ambassadors to the number-one-rated resort and spa in North America—the Montage in Laguna, California. I've personally gone on a site visit to Montage to make sure it's worthy of our Royalty and I can tell you, without any hesitation, that it is. I have never in my life seen a resort like Montage. When I was there, I learned that many of Hollywood's most popular celebrities make this their vacation destination. In fact, I ran into and spoke with none other than basketball Hall of Famer Ervin "Magic" Johnson and his wife Cookie who go there all the time. I can promise you this will be a once-in-a-lifetime event from January 8-11, 2007 for all qualified Royal Ambassadors.
Yet another area where I believe our abundance mentality shows is our charitable-giving program GojiKids. Since the only known side-effect of drinking too much Himalayan Goji Juice is that it might make you smile too much, we decided to put a smile on children's faces all over the world by donating a percentage of our sales to reputable children's organizations in every corner of the globe.
What once began as a monthly donation has turned into so much more as our success has afforded us the ability to give generously to those in need. In June alone, we made several donations, including a contribution to the Children's Hospital of San Diego that helped them raise over $1 million in a single night! In Australia, we made a donation to The Abused Child Trust and in New Zealand, we gave a check to Variety — The Children's Charity. Finally in Maui, we made yet another donation to the Maui Youth & Family Services.
I cannot emphasize enough the impact we are making on children's lives around the world with GojiKids and I want to thank all of you for making this possible. Our children are our future and we need to support them in every way possible. As we grow, your impact and influence will become greater and greater as we help to ensure the wellness of future generations.
The Last Company You Will Ever Have To Build!
My heart goes out to the tens of thousands of Leaders in Direct Selling, who, through no fault of their own, have been let down by companies they believed in. Some Leaders were blindsided when, after years of building their business, their company significantly changed the compensation plan and essentially robbed them of the concept of residual income. Others innocently joined young companies who touted "latest, greatest, biggest, best," only to see those companies go out of business and take with them the dreams of those Leaders. Their real message was "quick, easy, instant, and free," and that never builds enduring businesses.
The sad fact is that more than 95 percent of Direct Selling companies are out of business within five years. Often, that has to do with greed, poor planning, lack of integrity, broken promises, and lack of perseverance, among other reasons.
FreeLife is over the 5-year hump and, in fact, has 11 years of successful business history! We are totally committed to your success and to the long-term vision of being built to last. Kevin and I promise you that this will be the last company you will ever have to build a business with! We don't have a plan B!
Unlike most founders of companies in Direct Selling, Kevin and I started as distributors in this industry. We believe this gives us a unique edge to fully understand the wants and needs of our Leaders. We've been there like you, down in the trenches, doing in-home presentations, 3-way phone calls, and training sessions together. We understand how difficult and demanding your work really is. We know it's not easy. So everything we do is designed with you in mind to make your job easier and to help you be more effective at attracting more Customers and more Leaders to our mission.
We are fiscally conservative, 100 percent debt-free, and we have never been late mailing a check by the 15th of the month. And we make it a priority to support you by getting out on the road to visit you as often as possible. In the first five months of the year, between me, Kevin, Dr. Mindell, and Mike Zundel, we have visited you in more than 60 cities around the world!
We also strongly believe in constant and never-ending improvement. We are continuously developing and launching new sales aids like the Destiny and Imagine DVDs, making our trips more exciting (we had our own fireworks show last night in Maui!), improving our communication and branding (check out our brand new Himalayan Goji Juice song! You will love it! Livin' The FreeLife, polishing our Website, and adding more to our already outrageously generous Compensation Plan. In fact, just last August, we added very significant new bonuses at the Royal Ambassador title. FreeLife is a growing and dynamic movement. And in order to continue to prosper and grow, we have to continually focus on improving this Company.
I want you to know that Kevin and I are absolutely committed to the long-term future. We are both 41 years old and we intend to run this Company until the Good Lord tells us to take a break. I think we've each got at least 50 more years in us, especially with Himalayan Goji Juice on our side!
Several years ago, Kevin and I were each offered tens of millions of dollars to sell FreeLife. Although a number of people encouraged us to take the money and run, we never seriously considered it. That kind of money would have been nice, but our mission means so much more to us than that. We're here to help people around the world achieve financial success and optimal health, and we will not stop until we achieve our life's mission. Bottom line... you're stuck with us for a long, long time!
Leaving Others in the Dust!
It's no secret that we are leaving other Direct Selling companies in the dust right now. We are the talk of the entire wellness industry. Leaders from many other companies are joining us in record numbers because of what we have to offer. That's made some companies unhappy. People are getting better results with Himalayan Goji Juice than they have with any other product they have ever used. That's made some companies unhappy, too. Businesses of every sort are watching our every move, imitating us and even trying to attack us. I want you to begin to get used to this. It's happening now and it will happen in the future. It always happens to the fastest movers in any field.
For a perfect example of this, take a look at the biography of Dr. Earl Mindell, the nation's leading nutritionist and author of the all-time best-selling book in the field of nutrition. Dr. Mindell started his career as a registered pharmacist with his own store, dispensing pharmaceutical drugs to people each day. It did not take him long to realize that many of the drugs he was providing to people were hurting them more than helping them. So he spent three years researching and writing his book The Vitamin Bible, which has sold over 10 million copies, is translated into 34 languages, and is available in 54 countries around the world. It is the biggest-selling book on wellness in the history of the world, bar none. It has helped more people improve their health than any book in history. In addition, Dr. Mindell appears on over 300 radio and television stations annually spreading his message.
For years, his was a lone voice advocating prevention and nutrition as a better alternative. And through the years, Dr. Mindell has repeatedly and publicly stated that his goal is to close half the hospitals in the United States and save the country $500 billion in medical expenses by teaching others how to stay healthy naturally.
But there are many special interests, such as drug companies, that have a vested interest in making sure Dr. Mindell does not succeed in his mission. By using public relations and the media, special interests have, from time to time, unfairly and viciously attacked Dr. Mindell from every conceivable angle. He's been unfairly labeled and defamed. Has this stopped Dr. Mindell in his mission? Not for a second. In fact, it has made him stronger and more resolute in his mission. My hat goes off to Dr. Mindell for not backing off from his dream in the face of potent enemies whose interests are tied to "curing" rather than prevention, who have aligned themselves with large pharmaceutical companies, and who would love to put a stop to him and his mission.
For the most part, the media has given a fair and balanced portrait of FreeLife, Himalayan Goji Juice, and the goji berry. Your Business magazine, and others I have mentioned already like the L.A. Times and the more recent Breakthroughs in Health magazine are among them. But recently, a news program in New Zealand ran a segment on the goji berry that was not only inaccurate, but filled with misrepresentations and false innuendoes. It was a pure hatchet job that we believe was driven by a competitor's fear of losing market share as a result of the positive impact that goji is having on people's lives in New Zealand. I can tell you that we are not sitting by idly as such reprehensible distortions of the truth are made. We are aggressively asserting our legal rights against this news station and all others involved in spreading these false rumors.
As we continue to grow and educate the world about the benefits of Himalayan Goji Juice, we should expect that other jealous and worried competitors, as well as unscrupulous members of the media, will attempt to portray our Company and our health-giving product in a poor light. Kevin's and my commitment to you is that we will not allow others to distort the truth. All such distortions will be dealt with swiftly and firmly.
With the success we have experienced, it was only a matter of time before other companies would try to "knock-off" or duplicate Himalayan Goji Juice. We are not worried about it in the least, as we have tested these Hima-"LYING" Goji Juice imposters. Not only did they taste terrible, they also did not come even close to conforming to the important Spectral Signature that we put on every bottle we sell as proof of the potency and quality of our product.
Let me state it very, very simply: Himalayan Goji Juice is one of a kind. It is truly unique. It is our proprietary formula. It is our trade secret. It has its very own fingerprint, our Spectral Signature, which cannot be copied. It has a perfectly balanced profile of the four important Lycium barbarum polysaccharides. It has our own unique flavoring system. I could go on and on.
We go to very extensive measures to protect the secrecy of the many steps we take to produce a finished bottle of Himalayan Goji Juice. From our selection and harvesting of the potent yet delicate berries throughout Asia, all the way to our proprietary natural flavoring system, no necessary expense is spared to produce the purest and most effective goji juice on the market. Why do we do this? Because people are getting more powerful and unique health benefits than they have ever received from any other product they have ever tried.
I want to caution you to expect more copycats in the future. Imitation is the sincerest form of flattery. And I want to tell you that you have nothing to worry about. We were the "first to market" with Himalayan Goji Juice, and it simply cannot be copied.
In general, I want you to know that as a company, we have a very loving spirit. We appreciate our competition and enjoy seeing others succeed. But the competition must play fairly. And as a company, we will not sit by idly and allow any person, company, or media to spread any misinformation about our Company or our product. Our mission is too great not to vigorously defend such attacks.
Momentum Just Beginning!
Himalayan Goji Juice has been available in the United States for only 32 months. In all our other markets in the world, it has been available for less time than that. In fact, we have not even launched in a number of markets that we believe will eventually be our biggest markets in the world. Himalayan Goji Juice is literally in its infancy. We have just scratched the surface of our potential.
If you had the opportunity to invest in Microsoft, knowing what you know today about that company, when would you have purchased your stock?
Obviously at the beginning because that's where you have the most room for your stock to grow. Purchasing the stock today might be a very safe investment, but it would be unrealistic to expect the kind of spectacular return you would have had if you invested ten years ago.
The same is true with FreeLife. Those Leaders who build their businesses now with the most urgency over the next two to six years will have the greatest opportunity to reap enormous financial rewards, just like buying Microsoft stock in the first few years that the company went public. Given our current growth curve, I anticipate reaching $1 billion in sales in the next several years and $10 billion in the next decade or so. Let me go on record right here as saying that those Leaders who work with us now and help us reach this goal will have the unique opportunity to be richly rewarded for their efforts.
The year 2005 was our biggest year ever, but 2006 is growing so much faster that it's almost staggering to watch! May was once again our biggest month in our Company's history by a wide, wide margin. In fact, when the month of June is complete, we will have sold more bottles of Himalayan Goji Juice in the first six months of this year than we did during the ENTIRE YEAR of 2005! No, that is not a misprint!
I want to stress once again that this sort of magnificent growth does not occur very frequently. Most companies I know of are very happy when their sales increase by 10-15 percent a year. We are almost doing that on a monthly basis! We truly are in the very beginning stages of momentum and I encourage everyone to take advantage of this unique moment in time when we can all ride this wave of success together and take Himalayan Goji Juice around the world.
This is your chance to be part of a truly great mission. There is no need to look back on this opportunity and say, "Gosh, I wish I only knew!" Because now you DO know what is happening with Himalayan Goji Juice and where we are going!
I see a time when Himalayan Goji Juice will be helping millions of people around the world enjoy optimal health!
I see a time when FreeLife will be helping more people get out of debt and enjoy financial independence than any company in history.
I see a time when GojiKids will be recognized internationally for having a monumental impact on children's lives.
I see a time when FreeLife will become the biggest and most successful Direct Selling company in the world!
This is our destiny...
This is our future...
I see it...
I feel it...
I know it.
Love,
Ray
For information about where to purchase Goji Juice or to become a Marketing Representative, please visit: Goji Juice and the Goji Juice Business Opportunity
posted by To Your Health at 6:51 AM
0 Comments:
Post a Comment
<< Home